From Silicon Valley to the Silicon Roundabout – Why Shoreditch is the Place to Bring Your Start-Up

Whether you are a native Londoner, an English country kid moving to the big city to make your dreams come true or someone making the much bigger change of bringing your fresh ideas to this bright, exciting city full of possibility from abroad, there is no doubt the enormous variety of businesses, innovation and the hard-working culture in London combine to make this exciting metropolis a dream place to launch your start-up. But once the initial phase is over and it looks like your dream might actually become a reality, a whole new set of questions pop up and rear their ugly question-mark heads.

One of the biggest considerations for a start-up organisation is where to base themselves, and once you’ve decided it has to be London, you’ve hundreds of neighbourhoods to choose from. Lately however, it seems one place is making a name for itself as the zenith of start-up neighbourhoods – and that place is Shoreditch.
According to an article published by The London Evening Standard last week, countless businesses are flocking from Silicon Valley in the US to make this neighbourhood the base for their offices, which is why the recognisable roundabout that forms an intersection between Old Street and City Road has been dubbed ‘Silicon Roundabout’.


So why has Shoreditch become the ideal spot to park the offices of a start-up? And more importantly, why should you follow the trend?

1. Variety is the spice of life (and business, as it turns out).

Start-ups and successful businesses brought from abroad alike praise the diversity and energy of London as one of the main reasons for their decision to be based here. Though start-ups and proven business models may have some qualities in common, they also have many differences. One fact is certain however – for any business looking to be a success in Europe, London is one of the most thriving centres from which to launch. So whether you are a company from the US looking to expand or a small start-up from Italy, most tend to agree that London offers everything necessary to place a business on the road to success.

Not only is there a culture of working hard, but there is also such a diverse range of businesses to be found within the bounds of the city that anything you might need can be found easily – creative advertising agencies, IT professionals in droves, fresh graduates eager to work hard and one of the best public transport systems in the world. All of it can be found here in London.

2. Collaboration trumps competition

When it comes to Shoreditch, the main incentive to choose this neighbourhood as your base is this: everyone else is doing it. Though the idea of planting yourself amongst your competitors may sound like a big no no, in actual fact there is a consensus that the business community in London is actually far more collaborative than competitive. Choosing offices based within a community that loves to network, advise and join forces in order to achieve greater success can only be a wise decision.

3. The other side of the Shoreditch coin

Shoreditch is not only home to a promising base for a start-up company, but also happens to be one of the most exciting neighbourhoods for the young professional to call their home. Situated a little (a very little) out of the hubbub of the city centre, Shoreditch is quieter and less hectic than some of its other more business-oriented counterparts. In fact, many Londoners might be surprised to learn the neighbourhood is such a renowned centre for business given its reputation for unique shopping, delicious varieties of cuisine available in its myriad of quirky, innovative restaurants and cafes and exciting nightlife – but it is true that this neighbourhood is a perfect combination of both business and lifestyle.

MoLi has a range of serviced apartments available in Shoreditch, all of which offer the convenience of superb location, a full range of amenities, provide a hassle-free, easy solution for any business or business person and come fully furnished. Corporate housing is our speciality, so contact us today to see what we can do for you.

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