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Fitzroy has garnered a reputation as the spiritual home of Melbourne’s alternative scene. Packed with quirky independent shops, fashionable cafes and hipster bars, the neighbourhood has emerged as a major-up-and-coming area, frequented by everyone from artists and students to business types looking for something a little less mainstream. Brunswick Street is the heartbeat of the neighbourhood, a hive of activity night and day it is the place to be for those looking for a unique social experience.
As an increasingly popular area for both tourists and young professionals, Fitzroy has plenty of great places to stay - from high-end hotels to backpacker hostels. However, those seeking to make an extended stay in Fitzroy may find they are better suited to serviced apartments. These properties offer the perfect balance of conveniences, such as room cleaning and reception services, whilst also offering a degree of privacy and functionality that traditional hotels simply cannot match. With full kitchen facilities, serviced apartments provide the ideal home-from-home environment which is perfect for those spending longer in the area.
Fitzroy is a place for socialising. The emphasis on alternative fashions and innovative amenities has given the suburb a unique and vibrant atmosphere that has seen it become an increasingly popular hang-out for those with a taste for the more bohemian city life. The huge variety of entertainment venues, cafes and bars mean it's easily to while the hours away simply exploring all the suburb has to offer.
Another great thing about Fitzroy is its range of attractions. It may not have the highest attractions of landmarks, but the suburb nonetheless offers everything from science museums, to historic gardens and even a historic events centre, hosting numerous galleries, show and exhibits throughout the year.
Of course, Fitzroy’s central location means that anyone staying there also has easy access to the rest of Melbourne - one of Australia’s most culturally diverse and attraction-filled cities.
Whether you enjoy extreme sports, niche art galleries or simply enjoying world-class cuisine, then you will not have to travel far from the centre of Fitzroy to find all of that and more.
As its reputation suggest, Fitzroy is full of great places to eat. For local flavours, there’s The Provincial, Smith & Daughters, as well as Cutler and Co at the more upmarket end of the spectrum. Vegetarians also have the famous Vegie Bar, which is popular with locals and tourists. For something a little more exotic, there’s also Nyala African Restaurant.
Fitzroy is the place to go if you are looking for unique fashions and artisan furnishings. Forget about large scale shopping malls, here you’ll find numerous independent stores like vintage clothing sellers Hunter Gatherer, Cottage Industry and American Vintage Clothing Co. There’s also plenty of craft stores, like Smith Street Bazaar Pty Ltd, as well as plenty of specialist food stores.
Much of Fitzroy’s appeal lies in the ambience of its plethora of bars and cafes. However, there’s also historic places of interest, such as the Royal Exhibition Building, as well as some stunning outdoor spaces, including the Royal Botanic Gardens Melbourne and Fitzroy Gardens East Melbourne. Those looking for something a little more unusual can also take the Haunted Melbourne Ghost Tour.
Fitzroy benefits from being part of Melbourne’s extensive public transport network, comprised mainly of buses and a light railway service. The area is served by several dedicated bus services, running to and from the city centre as well as out towards Frankston and Mornington. There are also plenty of taxi and private hire firms operating locally, making for a convenient way of getting around.
The finance, manufacturing, and tourism sectors are the main drivers behind Melbourne’s thriving economy. Several large domestic firms operate in the region, such as ANZ - an international banking and financial services group, Telstra - one of the Australia’s largest telecommunications groups and a major local employer, and Bhp Billiton. Manufacturing is represented by firms such as Amcor and BlueScope.