Once a humble industrial area, and now a hipster’s hotspot, the South of Market (SoMa) area is a melting pot of unique characters and inventive venues. A popular area amongst tech entrepreneurs, the neighbourhood is close to Twitter’s headquarters, and has hosted some of its own famous startups too. Balancing high-tech with history, the area is also home to a number of well-established museums and arts venues. The neighbourhood truly comes to life on game day, though, when city-dwellers and passionate away team fans flock to the AT&T Park to support their team over a few beers and a slice of pizza. With a cool crowd and plenty of entertainment on offer, it’s no surprise that SoMa makes the top of any San Francisco area guide.
Most of the neighbourhood’s industrial warehouses have been vacated and then converted into stylish art galleries, indie coffee shops and exciting nightlife venues. SoMa markets and stores often focus on quality, organic food, so even shopping is a pleasure here. Cheesy gay clubs and classy wine bars line the streets, along with plenty of dining options that offer something a little different. Daytimes are well spent in in the Yerba Buena Gardens, where a diverse arts scene, a range of entertainment options and a vast stretch of green space attracts locals and visitors every day. If you can’t decide what to do in SoMa, just go to the Gardens and do it all! You can go museum hopping, ice-skating or bowling here, and that’s just the beginning of what’s on offer.
There are plenty of places to visit in SoMa, but one stands out from the rest. Naturally, most weekends revolve around the AT&T Stadium, which is easy to access via public transport. Get there early and enjoy a few cold ones at one of the sports bars, or have a pre-game meal at one of the restaurants. Weekdays are a hive of business activity, with commuters catching the Caltrain to Silicon Valley or walking to one of the local SoMa technology companies. Visit The Creamery – a humble dessert café known for being the site of many big business deals. You’re sure to get inspired!