Shopping in SoMa

Adolph Gasser

Although there are plenty of larger shopping areas near SoMa, the neighbourhood also has plenty to offer itself. SoMa is known as somewhat of a hipster haunt, so it’s no surprise that this photography emporium has made itself at home here. Adolph Gasser boasts a gigantic range of photography equipment and video cameras, perfect for the budding photographer or the seasoned professional. Still and video cameras can also be rented from here – perfect if you want to take some high quality travelling snaps. If you need your photos developed, Adolph Gasser also has an in-house photo lab.

Foto-Grafix Books

Caught the photography bug after your trip to Adolph Gasser? Then check out Foto-Grafix Books – the place to find photography books, comics and manuals. Formerly named the Friends of Photography Bookstore, the humble shop has grown in popularity and now offers online purchases too.


Nothing feels quite as luxurious as beautiful quality stationary, and Hello!Lucky has all of the goods you need. Featured in big name stores such as Anthropologie, this stationary is sure to inspire some writing or travel journaling. Got an event to plan? Hello!Lucky also produces custom invitations – pop in and speak to sister-owners Eunice and Sabrina to figure out your bespoke design.

The Green Arcade

San Francisco is home to a decent amount of brilliant bookstores, and The Green Arcade is up there with the best. Though the bookstore is fairly modern, it has a strong focus on local representation and sustainability. The bookstore specialises in environment, politics, food and nature – even if that’s not your usual taste, check it out to find something new for your bookshelf.  

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