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About Us

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70k

Members

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500k+

Apartments

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300+

Corporate Clients

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900+

Cities

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200+

Staff

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1M+

Room nights booked

Who are we?

TheSqua.re group (“the square group”) is a tech-enabled global accommodations company with over 200 employees, providing corporate and luxury serviced apartments in every major gateway city across the world.

Today, we have over 500,000+ serviced apartments in over 900 cities across the globe. All our apartments and suppliers have been fully verified using our S210 Supplier Algorithm and S250 Apartment Algorithm.

In 2021, we launched TheSquare.AI. TheSquare.AI is a serviced apartment booking platform with a range of powerful features designed to make managing your global accommodation programme simple. Our AI-powered software has been developed by industry professionals with a wealth of experience in managing high-value worldwide accommodation programmes.

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Within TheSquare.AI and on our live apartment listings, users can see an EcoGrade score. EcoGrade allows users to understand the environmental impact of their booking through innovative software. This encourages users to make carbon-conscious decisions on their travel programme.

We believe it is our innovation, service delivery, design thinking, and technology that separates us from the crowd. We achieve this by continually challenging ourselves to be as innovative as possible in everything we do: a mantra every employee has at the forefront of their mind every single day.

Why?

After moving between business locations worldwide, we saw how underwhelming and disappointing accommodation can be for corporate travellers.

Convinced we could deliver something exceptional that put corporate travellers in the heart of everything, we founded TheSqua.re to provide travellers with apartments that have all the comforts of home.

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Quality Assurance

We only work with professional property management companies and perform due diligence during onboarding. We are able to manage quality through our Guest App, which provides suppliers with an issue reporting tracker and inventory report pre-check-in.

S210 Supplier Algorithm and Dynamic Tiering System- Our 210-point supplier verification algorithm selects only the finest apartments to be listed on our platform. We offer continuous vetting, from Tier 4 to Tier 1.

S250 Apartment Algorithm- All apartment health and safety features are mandatory fields during the onboarding process. Properties are categorised into standard, executive, and deluxe. Our Partner Relationship Team are readily available to help suppliers upload a property on our website.


Our Story

  • 2014

    TheSqua.re takes over a booking platform that operates hundreds of serviced apartments in key locations across London. Proceeding this, TheSqua.re launches as a global marketplace of serviced apartments, expanding into Paris, New York, Dublin, and Berlin.

    2014
  • 2015

    Officially began our in-house engineering team, where we created a scalable Phyton-based real-time Web App for corporates seeking live availability for alternative accommodations worldwide.

    2015
  • 2016

    Rapid expansion enabled us to become a part of the UK’s fastest-growing companies tracked by the London Stock Exchange, which saw us being accepted into the Elite program by the LSE.

    2016
  • 2017

    We gained the trust of many serviced apartment providers who rely on TheSqua.re in over one hundred key getaway cities worldwide. Marque's list of corporate clients exceeds 100 for the first time.

    2017
  • 2018

    With new senior appointments and staff exceeding 70 worldwide, we accredit hundreds of new operators worldwide, expanding our presence to over cities representing 100,000+ fully vetted serviced apartments.

    2018
  • 2019

    Winner of the Best Corporate Booking Platform from the AI Magazine.

    2019
  • 2020

    Onboarded nearly 2,000 fully vetted suppliers across over 600 cities globally, representing over 200,000 bespoke serviced apartments. In 2020, we also recorded a milestone of 1,000,000 room nights booked.

    2020
  • 2021

    We launched TheSquare.AI, the first AI-powered booking engine for the corporate serviced apartment industry.

    2021
  • 2022

    In collaboration with AI Professor Dr Peter J. Bentley, we introduced EcoGrade. Ecograde collects data that allows us to understand our apartments' environmental impact, encouraging our guests to make carbon-conscious decisions on their bookings. This cutting-edge innovation now operates across the United Kingdom, France, and the Netherlands.

    2022
  • 2023

    Winner of the Achievement in Sustainability for Accommodations Providers Award at BTN Group's Annual Business Travel Sustainability Awards Europe.

    2023

Management

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Dinesh Dhamija

Board Advisor

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Dr Peter Bentley Phd Bsc (Hons)

Advisor Artificial Intelligence & Data Science

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Sid Narang

CEO and Founder

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Giles Walker

Director of Supply Chain & Network Sales