San Francisco is the cultural, commercial and financial centre of Northern California. It has featured prominently in the media and is well known for being one of the most liberal locations in the United States.

Cow Hollow is a generally affluent neighbourhood located between Russian Hill and the Presidio Heights and bordering the Marina District on one side and Pacific Heights on the other. The land was used for cow grazing (as its name would imply) and a settlement for fishermen (the coastline was much closer to this area than it is now). The main shopping thoroughfare is Union Street, known for its restaurants, boutique shopping, health spas, and wellness centres.

There are good transport links and the classic American cab to get you places.