London Fashion Week: What you need to know

Between the 21st September and 24th September, the fashion world turns its attention to London for London Fashion Week. One of the “big four” fashion weeks along with Paris, Milan and New York, London Fashion Week unites designers and collectors from across the world for a celebration of creativity and innovation.

Organised by the British Fashion Council (BFC), the first London Fashion Week occurred in 1983- nine years after the first Paris Fashion Week. Attended by over 5,000 members of the press and buyers, London Fashion Week is a retail focused event that is open to the general public. London Fashion Week allows consumers to shop designer collections at show exclusive prices.

With events occurring across the city, London Fashion Week typically consists of 50 plus shows that feature a collection of renowned designers in addition to some lesser known names. Paula Knorr, Richard Malone, Amanda Wakeley, Topshop, CHAYLON and Harvey Nichols typically hold their shows at 180 Strand, while smaller designers usually hold their shows at off the map, central locations dotted across London.

This year’s London Fashion Week will offer a combination of new names, while others graduate from small presentations to catwalk shows where they will rub shoulders with household names. This September will witness the London Fashion Week debuts of Tommy Hilfiger and Giorgio Armani. London Fashion Week continues to curate a combination of emerging and established brands in an environment that encourages buyers to view the clothes and meet the designers away from the razzmatazz of the catwalk .

During London Fashion Week, thesqua.re is offering exclusive accommodation in proximity to 180 Strand and other central London locations. With style befitting the catwalk, a stay with thesqua.re unites luxury and convenience for large groups.

A combination of chic design, functionality, proximity to London Fashion Week venues and spacious interiors ideal for large groups, thesqua.re’s luxury London accommodation is a hit every season.

Central London: Exuding high culture without pretense, Central London, located within walking distance of WC2’s Fashion Week Venues, is renowned for its specialised institutions. Garden squares, Victorian hotels and picturesque houses contribute to the district’s nonchalant beauty, while charming bakeries and markets populate the streets.

Mayfair: Steeped in sophistication, Mayfair exudes indulgent elegance. Its restaurants are decadent, its wine bars are infinitely trendy and its scotch lounges are exclusive. Bounded by Hyde Park to the west and the West End to the east, Mayfair’s noble history is a short distance from the London Fashion Week’s venues.

Knightsbridge: Epicentre of London fashion, Knightsbridge emanates prestige and timeless style. Knightsbridge’s towering edifices are home to renowned couture houses from the likes of Jimmy Choo, Armani and Burberry in addition to the iconic department store, Harrods.

Enjoy the elegance, extravagance and innovation of London Fashion Week from the comfort of stylish, exclusive accommodation with thesqua.re.