Known to the locals as ‘the old north’, this area is a quieter, more upscale part of the city, close to many of the best beaches (Hilton, Gordon and Frishman) and attractions (especially for those who love water sports!). The new high-end port, perched right along the waterfront, has loads of bars, restaurants, cafes, international and artisan shops, and a great indoor market with local products. It’s a great area for kids because it’s also close to Park HaYarkon, where you can rent boats and go paddling along the river. The Tel Aviv Marina has sailing charters, and Gordon’s Olympic outdoor swimming pool is a great place to get away from summer heat. You’ll find everything you need right at your doorstep, and Tel Aviv is a relatively small city, so it’s easy to get around by bus or sherut (the little yellow minivans that run from the port to the old central bus station on Ben Yehuda St and from the port to Rothschild on Dizengoff St.). If you’re traveling with kids or you want to be as close to the beach as possible, this area is a great choice, because it has a number of fabulous restaurants, a laid-back vibe, and chic housing options without the pretense. Be aware that it is one of the most expensive areas of the city, and if you’re looking for nightlife, it’s not the most happening part of the metropolis.